8 Tips to Increase Search Engine Ranking and Website Traffic


 
 
 

With today strong emphasis on SEO, in this article we would like to outline 8 tips to increase search engine positioning and website traffic and they are:

Proper Keyword Research. Many people just have the wrong aim when they try to search engine optimize their sites . To do a proper keyword research, first one can use a free tool such as Google Adwords Keywords Tools External and find out what are the search phrases in your niche have the most search volumes in a month. When you do the keyword research, make sure that you come up with a list of at least 50 search phrases ideas. Then you go back to Google and find out how many sites are talking about the keywords in your list. To obtain ranking faster, make sure you choose a keyword to target is not too competitive. For instance, if searched volume of a keyword is on average 1000 per month, but there are 10 million search phrase idea is definitely not a good choice since there are too much competition . As a rule of thumb, ensure you choose a search phrase that the dividends of the number of results returned in Google to the searched volumes you’ve got on the keyword tools is as small as possible.

Create Quality Content, Products or Services. After you’ve got your targeted search phrases ideas, assure you also create quality content around your search phrases. For instance , you can write a couple of informational articles around your niche and paste it on your site. The more quality contents you’ve got, the more readers you will attract and then you can promote your services or products easily if you are in businesses doing e-commerce.

Once you have done that, make sure you add your web page title and META Tags with the keywords you’ve found in the step above. For each web page, the title as well as the META tag should be unique. This way, you will create so called “multiple entry points” for your site. The reason is that search engine ranks for a web page rather a whole site so your site are increased their chances to get noted.

Keep your site design as simple as possible and do not add too many graphics on it. Since graphics increase your page load time. Bare in mind, even broadband is common today, but some people in the world are still using dial-up service. Therefore if your site got too many graphics, you are potential kicking people out of your site rather than attracting them. The other issue of graphics are search engines can’t read them unless you add an ALT image tag to tell search engines on what your graphics is all about. So if your sites are really graphics heavy make sure you add an ALT image tag all of your graphics and describe briefly with keywords on what the pictures, photos etc are all about.

Monitor your competitors and the top ranked websites and see what they are doing with the site navigation, design, contents, as well as their page title and meta tags. Get some ideas from them but do not copy exactly.

Submit your sites to various web directories online to gain link popularity to your sites.

Add an email newsletter subscription box on your site and offer some discount coupons, free samples, products, tips to your visitors to entice email newsletter subscription. That way you can advertise your site easily.

Hire professionals when needed. while this may seems costly but it is less expensive than spending your money on a website that no one else is visiting.

With the tips mentioned above, certainly you can rank better in search engines and hence get more traffic to your sites.

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