Design a Website for You Real Estate Business
It sometimes can be challenging to find motivated sellers as an investor. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.
With a high-rate of foreclosures and full-on recession in place, motivated sellers should not be hard to find. In the end, there simply is not. But how do you find them?
I think you’ll find that one of the most powerful resources for finding motivated sellers is the internet. Of course, there is no shortage of services offering lists of motivated sellers. What I’m intimating is a website that an investor controls and owns. Basically, a motivated lead funnel, or website, that you own.
So how do you go about implementing such a solution? A timeless web design is where it all starts. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should demonstrate that you’ve worked out problems for other motivated sellers. Provoke the visitors to want to work with you by using compelling sales copy. It must have a vehicle of allowing visitors to give you their information inlcuding details about their property.
Starting with the professional website you can either design it yourself or pay someone else to do it. Or you can get a pre-designed template and make some modifications to it. If you modify an existing template or construct something from the ground up will take some programming and design skills. Paying someone to do it will obviously take capital. Put a value on your time and decide whether it’s worth it. Is your time worth $20 an hour to make it yourself? Do you have more time than money?
Be sure to include plenty of convincing testimonials. If you’ve been using any sort of credibility kit when you meet with sellers just transfer it online. Actual photo-copied letters are excellent if you have them. Additionally, streaming audio of customer testimonials works great. Nothing is more persuasive than a happy customer.
Construct convincing sales copy to urge the visitors to complete your forms. I’ve discovered that Dan Kennedy is an excellent source to use when writing your content. He’s head and shoulders above the rest for writing copy. Buy his book, The Ultimate Sales Letter, and rad it thoroughly. Then write each page of your website ending each one with a call to action.
The finishing step is to liberally sprinkle lead generators throughout the site. These are forms online that your visitors fill out. Use the form fields to acquire the visitor’s property details and contact information. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.
Maybe the biggest challenge is getting visitors to your new website. One of the most efficient ways to do this is by using pay-per-click ads on Google. This can be accomplished with paid advertising or SEO to gain top rankings. After you are getting visitors you may want to tweak your content to make it better. If the visitors are not converting to leads as well as you would expect then rewrite your content or rearrange how the copy is displayed. You can increase your conversion rates by utilizing squeeze pages and landing pages.
Once you have an excellent website you can implement PPC and SEO campaigns and you’ll not be lacking for motivated sellers.
Tags: action, book, business, buy, challenge, design, fun, internet, men, programming, seo, web
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